Creating a dream business should never be dull and boring! Yet, service professionals like coaches and therapists often struggle with putting down on paper a business proposal that’s actually going to work for them. The reason? Usually, it’s because they focus on creating a to-do list that seldom gets done. If you want to turbo-charge your business, unlock the power of visualization.
What is the power of visualization? It involves using all of your five senses to make an experiential dive into what you really want from your business. In your mind’s eye, you experience it – you see it, feel it, smell it, and taste it. When you engage these senses in your business goals and plans, you become empowered in an extraordinary way. How do you do that?
Visualizing let’s you mentally experience today how you want your business and life to be in five years. This is the first step to creating a business plan that gets fantastic results.
And one good way to tap into the power of visualization is by creating a vision board. Have you ever made one? You collect objects or images (your personal photos or ones cut out from publications or the Internet) that represent specific ideas about your project, in this case setting up a profitable practice. It would include your dream office space, your dream team (assistants, receptionist, bookkeeper, etc), your ideal clients, your seamless interpersonal interactions, what you’re feeling every step of the way, how it affects your life long-term (a picture of the college your son will go to, the house you’ll live in, the places you’ll visit) and so much more.
During the visualization process, make it as real and emotion-filled as possible. Don’t fixate on specific incomes or numbers. Rather focus on the experience and the feelings associated with reaching your goals. For example, visualize how you help your client change her life and how she happily refers new clients to you until you have a steady stream of satisfied clients.
How will the power of visualization make your business more successful?
For one thing, it helps you avoid the trap of getting bogged down in the technical, how-to questions.
As you see and feel images that portray your desired outcome, a cognitive dissonance is created in your brain. This is the discomfort that you experience when you want something and don’t have it yet. It sends a message to your brain that this goal is important to you and that you’re not giving up on it. Your brain wants to create balance, so it fires your creativity so you can figure out ways to reach your goals. (Don’t be surprised if you wake up in the middle of the night with some great ideas. Have a notepad handy to jot them down, so you can go back to sleep).
As you make a daily practice of mindfully visualizing your desired outcome, your motivation and determination increase. Your goals become more real to you, more possible. You begin transitioning into the businessperson that you envisioned, as a natural progression of events.
Visualizing goals helps you be more systematic in mapping and developing your business plan, because you know exactly what will bring you the most satisfying results right now.
When you immerse yourself in this multi-sensory, experiential way, you connect emotionally with your goals. Ultimately, this is where the power of visualization comes from. It keeps you on track and always in alignment with your values and desires.
Are you ready to make the power of visualization work for you? Then unplug from the distractions of life for the weekend and allow yourself to dream big. Many people find that it helps to have someone guide them through the process. Why not join our training, Create Your Dream Practice, November 11 and 12, 2016. You will find it both inspirational and practical. Plus you’ll meet a group of like-minded professionals who will continue to support you in the years ahead.